Conferences can be powerful catalysts for professional growth—when you approach them with purpose and preparation. Whether it’s your first major industry event or you’re looking to get more value from every conversation, this interactive webinar will help you show up with greater clarity, confidence, and strategy.

Join SMPS North Florida for a dynamic, practical session designed to help A/E/C professionals make the most of their conference experience. With Amplify heading to Las Vegas starting July 27, now is the ideal time to build a thoughtful plan before you arrive.

In this session, you’ll learn how to:

• Navigate large industry conferences with confidence
• Prioritize sessions and make smart use of your time
• Build meaningful connections through intentional networking
• Engage effectively with speakers, sponsors, and peers
• Capture insights and translate them into real value for your firm
• Avoid common pitfalls and apply lessons learned from seasoned attendees

This conversation will be led by Donna J. Corlew, CPSM, FSMPS, founder and Chief Whatever It Takes (WIT*) Officer at C*Connect. A trusted advisor, SMPS Fellow, and AEC marketing and business development expert, Donna brings decades of experience—and will be attending Amplify 2026 herself—offering practical, real-world insights you can put into action immediately.

Whether you’re gearing up for Amplify or simply want to be more intentional with how you invest your time at industry events, this session will equip you with tools to maximize every opportunity.

About The Instructor:

Donna Corlew FSMPS, CPSM

founder, chief WIT* officer @ C*Connect

Strategist. Facilitator. Connector. Coach. A native Tennessean, Donna’s roots run deep in Southern hospitality, a culture of giving, and an abiding love of SEC football and cows—ask her about the bovine that paid her way through college!

Don’t let Donna’s Southern twang fool you – under the surface lies the heart of a Steel Magnolia with a passion for coaching and helping architects, engineers, and builders maximize their talents and expertise. She works with architecture, engineering, and construction (AEC) firms across the country to focus strategic vision rooted in research, grow connections and chemistry with clients and partners, and help teams engaged in project delivery, marketing, and business development to thrive and win profitable work

A CPSM and Fellow, Donna is an active member of SMPS, having served as Society President and SMPS Foundation trustee. Donna received SMPS’ highest honor, the Weld Coxe Marketing Achievement Award, in 2019, recognizing career achievements, leadership roles, and lasting contributions to AEC.