Meeting Information

Brand You, Brand Us: Personal Reputation as a Firm Advantage

 

November 12, 2025
8:30 AM - 10:00 AM
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Associated Builders & Contractors - Florida First Coast Chapter
8130 Baymeadows Way W, Suite 307
Jacksonville, FL 32256
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Brand You, Brand Us: Personal Reputation as a Firm Advantage

In today’s AEC industry, clients don’t just hire companies — they hire people. Every interaction, whether online or in person, builds trust (or erodes it). While marketing and business development teams drive visibility, the truth is that every team member is a steward of the brand.

This workshop, led by Jenn Kjellman, President & Founder of JSK Marketing, will explore how personal branding connects to firm-wide success and why buy-in across all roles is critical. Participants will learn:

  • How personal reputation influences the firm’s credibility and brand awareness
  • Specific professional organizations, associations, and volunteer opportunities that can amplify both personal and firm visibility
  • Practical ways to strengthen presence on LinkedIn, at industry events, and in the community
  • How to align personal strengths and passions with firm differentiators


*Eligible for 1 CEU

Breakfast included

Tickets

$25.00 Webinar-Only Ticket

$25.00 Member - Webinar Ticket

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