Meeting Information

InDesign Fundamentals

 

March 05, 2026
11:30 AM - 1:00 PM
Add to Calendar

 

Virtual Workshop (via Zoom)


Directions

Share

March 5, 2026 | 11:30 AM – 1:00 PM | Virtual Workshop | Members: $50 Non-Members: $100

Designed for AEC marketers who use InDesign regularly and want to work smarter, not harder. This workshop focuses on building efficiency, consistency, and confidence when producing proposals and marketing materials. Participants will walk through best practices for setting up and using styles, streamlining layouts, and maintaining brand consistency across teams.

The session is led by Julie Shaffer, FSMPS, CPSM, Owner and Creative Director of Shaffer Creative and an upcoming speaker at SERC 2026.

Topics include:

  • Basic InDesign Refresh: Discover what you need to know from InDesign basics to execute the tools you use most.
  • Leverage AI: learn the built-in artificial intelligence components and how to maximize them for AEC projects.
  • Paragraph Styles: Set up and organize basic paragraph styles, avoiding overrides and confusion.
  • Character Styles: Set up character styles, learning what Not to do to confuse your paragraph styles.
  • Object Styles: learn to set up text frames and graphic frames for a cleaner and more consistent layout.
  • Adobe Express: Make stunning graphics simple and fast.
  • Tips and Tricks: organize your styles to make sense, keeping you and your team rocking along... in style!
  • Q&A

Additional details:

  • Attendees may follow along on a second screen; the current version of InDesign is recommended.
  • This session qualifies for CEUs under Domain 4: Proposals
  • Recording will be available at no charge for 30 days through Shaffer Creative's video portal. This access is extended to registered participants only and linked to their email address for exclusive access.

 

About the Instructor

Julie Shaffer, FSMPS, CPSM
Owner & Creative Director, Shaffer Creative

After 11 years as an in-house professional services marketer, Julie founded Shaffer Creative in 2012 to provide consulting, training, and creative design services that help firms win work and stand out in a competitive market. An Adobe Community Expert, Adobe Certified Professional in Print & Digital Media Publication Using Adobe InDesign, certified instructor, and award-winning designer, Julie is passionate about helping AEC marketers balance creativity, efficiency, and functionality—equipping today’s marketing coordinators to become tomorrow’s marketing leaders.

Tickets

$50.00 Member Ticket InDesign Fundamentals

$50.00 Other SMPS Chapter Member - InDesign Fundamentals

$100.00 Non-Member InDesign Fundamentals

Connect

                      

Join Our Mailing List

Subscribe